Released on: February 4, 2008, 3:11 pm

Press Release Author: Paul Miser

Industry: Marketing

Press Release Summary: Small Businesses can breathe a sigh of relief today, for
today marks the anniversary of the "Outsourced Marketing Department" model, a
new-age view of marketing processes for small businesses.

Press Release Body: San Diego, CA - Small Businesses can breathe a sigh of relief
today, for today marks the anniversary of the "Outsourced Marketing Department"
model, a new-age view of marketing processes for small businesses. The once doubted
business model is celebrating its 1st anniversary in the small business environment.
Brand guru and President of Miser Advertising and Marketing, Paul Miser, known for
the creation of the Outsourced Marketing Department, is spending the month of
February touting his business model all across the nation with successes like
aNewKitchen.com, one of the first to sign on with the Outsourced Marketing
Department idea.

aNewKitchen.com has seen a tremendous increase in business through their work with
Miser Advertising and Marketing. "Having a dedicated Outsourced Marketing
Department working with us, has given us more focus on our companies strategies and
service, all while having a stronger brand and marketing message," says Dwight Van
Slyke of aNewKitchen.com.

Mr. Miser knows that this slight change in marketing will forever change the way
small- to mid-sized businesses will look at marketing. "For the past 25 years, as
small businesses have increased in number in the National business environment,
everything has changed, but marketing," Mr. Miser says. "Providing these companies
a level playing field and a dedicated marketing department to ensure completeness
and effectiveness, only allows for more people to realize and chase the ever-coveted
'American Dream.'"

Marketing, being one of the fastest growing and most dynamic business functions, has
been a major cause for small business failure. It has recently been found as being
the #3 cause of small business failure, behind lack of funding and poor management.
The Outsourced Marketing Department model gives small businesses another weapon in
their arsenal and increases the likelihood of success. "Providing businesses with
the brand foundation and marketing strategy to grow are only the first steps," says
Mr. Miser, "the hard part is implementing, executing, and evaluating all the
marketing initiatives which is where the Outsourced Marketing Department model is so
effective."
The Outsourced Marketing Department is here to stay and is ready to grow with the
industry and business environment.


Web Site: http://www.MiserAd.com

Contact Details: Miser Advertising and Marketing
Paul Miser
President
3969 Adams St. #D115
Carlsbad, CA 92008
Telephone: (760) 445-4371
E-mail: pmiser@MiserAd.com